Information Portals

Woodpple’s competency in the building robust information portals lies across varied domains: technology, automotive, travel, business and economy and more.

Whether it is an enterprise information portal or a domain led portal, Woodapple’s approach usually involves a thorough requirement study at the onset and audience profiling. Creating a scalable & resilient information architecture and a user centered design experience, is usually accompanied by establishing both design and content guidelines to ensure that what is built well, endures.

How intended users expect to browse the site and find relevant information and how the producer of the site wishes to prioritize the delivery of such information, are crucial questions explored with the portal stakeholders. A good, well researched and malleable IA lessens the learning curve of the intended users and the producers can push the desired information and achieve goals. Third biggest factor is of scalability of design – a scalable design provides placeholders for ever changing information dissemination needs of the site.

Information portals are built using evolving International design standards, helping users from various nationalities and demography to accept the site’s metaphors and notations. International design standards establishes the brand and authenticity of the site and its information. Woodapple is committed to creating pleasant and engrossing user experiences, that helps the user to explore more and fulfill his objectives. Customization and personalization are often built in as additional features, if the portal requires it.

Periodic site health checks, and audit reports for all aspects of portals - technology, content, design and marketing are undertaken to ensure quality standards and consistent user experience. Focused content delivery, collaborative content generation and newsletters are at the core of such rollouts, thereby providing vital time sensitive and crucial intelligence to user audience.