Woodapple’s engagement with iSPIRT started right at the drawing board stage when the organization was setting itself up. The strength of the think-tank comes from the spirit of volunteerism, and keeping in that spirit we volunteered to design both its brand identity and website. The perfectly aligned twin wings in the iSPIRT logo signify this spirit of breaking free and soaring heavenward. It also demonstrates the great heights to which the software product industry has potential to grow.
We brainstormed on how the iSPIRT website would be designed and structured to represent the open organization and as a next step redesigned their blog http://pn.ispirt.in/ (Productnation – India’s largest community of product companies) The brand identity was subsequently extended to other iSPIRT initiatives like inTech50 log http://intech50.com/ a showcase platform for Indian product companies.