Woodapple | User research & user centred design

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Good design supports development of consumer/brand relationships. Beyond this, an international design standard establishes the brand and authenticity of the site and its information. Last, but not the least, the user experience itself should be pleasant and engrossing – it helps the user to explore more and fulfill his objectives.

User Centred Design

		Setting business goals, which include determining the market, users and competition.

		An understanding of users is the driving force behind all design activities.

		Everything a user sees and touches, is designed as a total user experience.

		The design is evaluated often by gathering user feedback, and this feedback drives design and development.

		There is relentless focus on the competition and its customers.

		Managing users through user feedback is integral to product plans, priorities, and decision-making.

		User Research We undertake User Research to identify the profile and information needs of the various user groups


		Information Architecture Design We help create a comprehensive information structure based on user and business needs


		Interaction Design We design user-friendly and intuitive graphical user interfaces for online applications


		Usability We conduct usability audits and testing for online applications